Comments on: Lexus, we can all make pie charts http://stii.co.za/article/lexus-we-can-all-make-pie-charts/ You're never too old for a happy childhood Wed, 16 May 2012 16:13:29 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lloyd http://stii.co.za/article/lexus-we-can-all-make-pie-charts/comment-page-1/#comment-2529 Lloyd Thu, 29 Jul 2010 06:38:35 +0000 http://stii.co.za/?p=1266#comment-2529 I like the ad. It think comparative advertising, if not done correctly could do your brand more harm than good. It can get old very quickly. In this case it was cleverly done. Who remembers the series of ads (from the 80s I think) where a Merc went over Chapman's Peak and the driver survived. Later, BMW ran an ad showing their car driving along the same part of the road, where it said, "We take the bends". Still later, Land Rover drove their vehicle up the cliff which the Merc went down. We still studied this series of ads as part of our marketing course. They all got great exposure, even the Merc, got added exposure after they finished paying for their ad. I enjoyed your sense of humour Stii. I like the ad. It think comparative advertising, if not done correctly could do your brand more harm than good. It can get old very quickly. In this case it was cleverly done.
Who remembers the series of ads (from the 80s I think) where a Merc went over Chapman’s Peak and the driver survived. Later, BMW ran an ad showing their car driving along the same part of the road, where it said, “We take the bends”. Still later, Land Rover drove their vehicle up the cliff which the Merc went down. We still studied this series of ads as part of our marketing course. They all got great exposure, even the Merc, got added exposure after they finished paying for their ad.
I enjoyed your sense of humour Stii.

]]> By: Rashid http://stii.co.za/article/lexus-we-can-all-make-pie-charts/comment-page-1/#comment-2528 Rashid Wed, 28 Jul 2010 22:21:45 +0000 http://stii.co.za/?p=1266#comment-2528 What is "direct competitive advertising"? Surely a large degree of advertising is direct and the very nature of it means it must be competitive? If your referring to "Comparative advertising" on the other hand, your wrong. Comparative Advertising is legal in South Africa, provided that claims are substantiated by factual evidence and the claims are not misleading. View Section II, Part 7 of the General Principles of the Advertising Code here for more info: http://www.asasa.org.za/Default.aspx?mnu_id=37 What is “direct competitive advertising”? Surely a large degree of advertising is direct and the very nature of it means it must be competitive?
If your referring to “Comparative advertising” on the other hand, your wrong. Comparative Advertising is legal in South Africa, provided that claims are substantiated by factual evidence and the claims are not misleading.
View Section II, Part 7 of the General Principles of the Advertising Code here for more info: http://www.asasa.org.za/Default.aspx?mnu_id=37

]]> By: Stii http://stii.co.za/article/lexus-we-can-all-make-pie-charts/comment-page-1/#comment-2526 Stii Wed, 28 Jul 2010 14:38:50 +0000 http://stii.co.za/?p=1266#comment-2526 Never said I dislike it. I'm just saying that instead of running to the ASA the other guys should have a stab back. In this case, it could backfire on Lexus, wouldn't you agree? It would make annoying TV ads almost bearable. Never said I dislike it. I’m just saying that instead of running to the ASA the other guys should have a stab back. In this case, it could backfire on Lexus, wouldn’t you agree? It would make annoying TV ads almost bearable.

]]> By: Mark http://stii.co.za/article/lexus-we-can-all-make-pie-charts/comment-page-1/#comment-2525 Mark Wed, 28 Jul 2010 14:30:22 +0000 http://stii.co.za/?p=1266#comment-2525 Mercedes did it to Audi with the skid pad advert in the 90's, BMW and Audi (Subaru and Bentley too) did it in print advertising. If direct competitive advertising was allowed in this country these adverts wouldn't only be shown on weekends. I liked the advert - simple and clever - getting the point across well. No idea why you dislike it so much, direct comparisons is the normal way I weigh up items before I make a purchase, don't you? Mercedes did it to Audi with the skid pad advert in the 90′s, BMW and Audi (Subaru and Bentley too) did it in print advertising. If direct competitive advertising was allowed in this country these adverts wouldn’t only be shown on weekends.

I liked the advert – simple and clever – getting the point across well. No idea why you dislike it so much, direct comparisons is the normal way I weigh up items before I make a purchase, don’t you?

]]> By: Thea http://stii.co.za/article/lexus-we-can-all-make-pie-charts/comment-page-1/#comment-2524 Thea Wed, 28 Jul 2010 13:53:21 +0000 http://stii.co.za/?p=1266#comment-2524 That is what happens when creative people run out of ideas and they ask the analysts to come up with something! That is what happens when creative people run out of ideas and they ask the analysts to come up with something!

]]> By: Stii http://stii.co.za/article/lexus-we-can-all-make-pie-charts/comment-page-1/#comment-2523 Stii Wed, 28 Jul 2010 08:18:37 +0000 http://stii.co.za/?p=1266#comment-2523 Hahaha, thanks mate! Hahaha, thanks mate!

]]> By: jayx http://stii.co.za/article/lexus-we-can-all-make-pie-charts/comment-page-1/#comment-2522 jayx Wed, 28 Jul 2010 08:12:21 +0000 http://stii.co.za/?p=1266#comment-2522 Nice one stii - you should really consider a career in marketing ;-) (even if only part time) ... love your work. Nice one stii – you should really consider a career in marketing ;-) (even if only part time) … love your work.

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