Why do you need to ask me these stupid questions?

by Stii

When you visit a site of any liquor brand, you end up on a landing page that requires you to confirm your age.

Stupid question

I find it daft and frustrating. In fact I turn around and go elsewhere as it is simply too annoying to answer. I’m not sure whose brilliant idea this was. In fact, it’s so stupid that it’s probably government legislation and required by law. That would make sense.

Welcome to the The Brand’sĀ® website. We need to ask you these questions as this site promotes The BrandĀ® whatever , an alcoholic drink. As we support responsible drinking, we therefore need to ensure that you are over the legal drinking age and that you are legally allowed to view this site in the country that you are in. We also need to be aware if there is a possibility that anyone else who could be under the legal drinking age may use this computer. We would like to reassure you that none of the information you give will be used to contact you in any way.

How in heaven’s name does asking my age promote responsible drinking? Do they think underage kids won’t lie about their age?

What is even more infuriating is the fact that it is perfectly okay to advertise on TV without asking the ages of the people watching. Have you ever watched the rugby on weekends? Well, have you considered my kids also enjoy watching rugby? It’s no problem to advertise to kids over a weekend during rugby without age verification.

I’m not against the advertising at all. I’m against the moronic age verification they require online. It is nothing but stupid. I wonder how many visitors to the websites have simply seen it and left. What do you do?