Why do you need to ask me these stupid questions?
by Stii
When you visit a site of any liquor brand, you end up on a landing page that requires you to confirm your age.
I find it daft and frustrating. In fact I turn around and go elsewhere as it is simply too annoying to answer. I’m not sure whose brilliant idea this was. In fact, it’s so stupid that it’s probably government legislation and required by law. That would make sense.
Welcome to the The Brand’sĀ® website. We need to ask you these questions as this site promotes The BrandĀ® whatever , an alcoholic drink. As we support responsible drinking, we therefore need to ensure that you are over the legal drinking age and that you are legally allowed to view this site in the country that you are in. We also need to be aware if there is a possibility that anyone else who could be under the legal drinking age may use this computer. We would like to reassure you that none of the information you give will be used to contact you in any way.
How in heaven’s name does asking my age promote responsible drinking? Do they think underage kids won’t lie about their age?
What is even more infuriating is the fact that it is perfectly okay to advertise on TV without asking the ages of the people watching. Have you ever watched the rugby on weekends? Well, have you considered my kids also enjoy watching rugby? It’s no problem to advertise to kids over a weekend during rugby without age verification.
I’m not against the advertising at all. I’m against the moronic age verification they require online. It is nothing but stupid. I wonder how many visitors to the websites have simply seen it and left. What do you do?

Yup it is quite irritating indeed. Unfortunately it’s a legal requirement for them to include age verification on all their public facing websites (those that are not already opted-in, member only websites). The country selection is merely for catering for various legal drinking ages around the world. And yes, it doesn’t stop irresponsible drinking or a youngster picking a year that will make them appear old enough to view the content.
You would think that the same would apply to above the line advertising like on TV. I’d prefer an opt-in for adverts. A way for you to exclude ads about female products (which somehow almost always seem to be advertised around dinner time), insurance and loan adverts, that’s something I’d opt-in for.
I thought this was stupid enough for it to be a legal requirement.
I know exactly how you feel…I mean FFS! Are we going to be compelled to drink at home in a locked room just in case the kids see us drinking? How far do you take this crap. Putting a warning label on a bottle of alcohol and on ciggies..what is next…putting warnings on foodstuffs…Warning Gluttony can lead to serious health risks. The government is appointed to Govern..I already have parents
Exactly! Parents should talk to their kids, not government. They’re doing such a shit job anyway, do you really want them to educate your kids about smoking or drinking?
No, no you must not become racistic. I don’t visit liquor websites! That’s the best way to avoid these types of frustrations.