Jimmy’s Sous – sauce with a loyal social media following

by Stii

Jimmy’s Sous is a delicious sauce. It has its own Facebook group and the followers are passionate! I just read the wall posts (mostly in Afrikaans) and thought I’d translate them to share the passion. It is so cool to watch a totally random product get so much Social Media exposure via their fans. The best advertising any product in the world could wish for!

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Right now at this time there are about 229 wall posts and 879 members. It even has it’s own social networking space for fans at ning.com (http://jimmys.ning.com)

The wall posts are priceless. I cannot repeat them all, but from the first couple of pages, here are some classics:

Steve Jobs founded the iPod when he messed Jimmy’s Sauce on his walkman.

Experts predicted that future world wars will be the result of Jimmy’s Sauce shortage.

One sauce to rule them all, one sauce to find them, one sauce to bring them all, and in the darkness braai them…

When I was little I dropped and broke my dad’s bottle of Jimmy’s. He broke my arm and sold my bicycle.

If you give a Daschund Jimmy’s Sauce it will become a Doberman

If you add two spoons of Jimmy’s to any liquor it becomes Johnny Walker Blue Label

Jimmy’s withdrew from the American market, therefore Wallstreet crashed and hence the reason for the USA recession.

Jamie Oliver recently admitted on BBC that he puts Jimmy’s in all his dishes.

The secret ingredients in Jimmy’s is Unicorn tears. That and Fanta Orange.

Barack Obama isn’t really black. He baths in Jimmy’s every night. That is why he is awesome!

Few people know this, but an Oscar is actually Jimmy’s in a fancy bottle.

I’ve been using Jimmy’s instead of diesel in my truck for years. When I drive around it smells like “braaivleis” (BBQ)

Joost cheated on Amor with a bottle of Jimmy’s… pig

I can build anything with an A4 sheet of paper and a bit of Jimmy’s sauce.

Jimmy’s is the semen of the gods.

So it carries on and on… Here is the link to the Facebook group. Enjoy if you understand Afrikaans!