Comments on: The big Social Media failure?

By: Chauncey Prosper

Chauncey Prosper — Tue, 26 Jul 2011 19:36:45 +0000

Rattling excellent info can be found on blog.

By: Richard

Richard — Tue, 31 May 2011 05:36:24 +0000

Strategy and Brand Planning is an essential step. To raise awareness and project your brand into the market place well-conceived branding is needed. Planning includes choosing the best social media platforms to invest time in to virally accelerate participation and results.

By: Alex

Alex — Thu, 26 May 2011 07:40:15 +0000

Social Media Marketing Statistic is required to maintain for the successful result because the number helps to make future plan for the smooth running of business. There will be a specific trend tracking that you will want to use when you restore your social media marketing campaign. To track the analytical data which is very important we should use Google analytics , Woopra and Omniture. These are the most successful marketing gurus. While setting your market campaign find your target, then track the hits you get through each of the possible social media sites. Blogs can be tracked, too.

By: Jail4Bail: Does Social Media have no power or have some PRs gone sour? | Web AddiCT(s);

Sun, 30 Nov 2008 15:43:50 +0000

[...] do you think? Does social media have no power or have some PRs gone [...]

By: Sarah Blake

Sarah Blake — Fri, 28 Nov 2008 12:53:16 +0000

Thanks Stii for the great post, and to all the commenters: those comments are making for interesting reading as well. When it comes to fundraising, charities worldwide are in trouble: traditional methods are showing diminishing return, and “new” methods (i.e. anything online) are very challenging. In fact, according to Hitwise UK, only 0.038% of all web visits go to charities. As much as any organisation, charities and non-profits need to embrace online, and need to find ways to use these channels to further their causes. The simple fact of the matter is that so few people do donate, whether online or offline, so we’re all looking at creative ways to attract and engage new supporters.

I am a big believer in integrating offline and online, but this always works best (fundraising-wise) when you are fundraising in a localised area. Breadline Africa’s donor base is currently very UK based, and one of the challenges was to find a medium to connect to new supporters worldwide, while being based in southern Africa. That was part of the rationale behind the Worldwide Blogger Bake Off.

We are busy setting up visits for the Cape Town bloggers to some of the container projects. We are actually seeing a fair amount of input from overseas bloggers (which, to be honest, is part of the aim), but, yes, we are far behind on fundraising targets.

It’s a medium that has to be tested, and I completely agree with simonB that Social Media should not be seen as a campaign channel, but instead as a lifestyle channel. But, I think that it is good to see non-profits testing the waters. It’s only in trying that we find out what works, and what doesn’t.

By: Stii

Stii — Thu, 27 Nov 2008 15:15:27 +0000

Hehe, thanks ChrisR. You’re right and I changed it. Damn dutch-engrish…

By: ChrisR

ChrisR — Thu, 27 Nov 2008 14:52:03 +0000

This bit is possibly grammatically incorrect –

“Now, I know Catherine, so I don’t doubt for one second that the figures are inaccurate.”

I suspect you mean accurate?

By: Chris M

Chris M — Thu, 27 Nov 2008 09:03:59 +0000

“gaters eat my tim>-’—”

By: Stii

Stii — Thu, 27 Nov 2008 09:02:11 +0000

@Chris – You’re right, it absolutely would’ve, but why was it closed if it worked so well? Dare I say “time constraints”? ;-)

By: Chris M

Chris M — Thu, 27 Nov 2008 08:45:37 +0000

@Stii – I totally get that, I calculated that the campaign raised around R150-R200/hour, which is a damn good rate for a donation system. The campaign was closed afterwards and not carried on with, should more time have been put in, at that rate it would have raised a substantial amount, what you think?