MIH Internet Africa has a very, very strong mobile web focus. I’m learning tons and tons of new things every day simply by talking to people. We also had the pleasure of meeting with Gabrielle Rosario who is a Mobile Marketing expert. She knows her shit, thats for sure! Now here is a couple of interesting things I’ve learned so far. Keep in mind that I myself am a total n00b when it comes to this. Some of this may be old news if your focus have been mobile for a while now.
Designers, boy, have I got news for you! If you think you had issues with browser compatibility, brace yourselves. You ain’t seen nothing yet! You should KNOW your XHTML mobile markup and you should be able to improvise and think out of the box. You are going to work with incredible constraints. Screen sizes aren’t 640 x 480, they’re even smaller. Usability is completely different. Its a whole new ball game. Javascript and AJAX is almost a no-no if you want your designs to work on a wider spectrum of phones.
Secondly, you’ll have to rethink almost everything. Mobile users are a different animal to web users. On the web things are simply easier. It is easier to type. It is easier to navigate. It is easier to browse. Web users browse a lot. Mobile users don’t necessarily. They are more often than not looking for information. Whether we’re talking about a Facebook social network type of application or an online business directory, they’re looking for information. Don’t get me wrong. I’m not saying that Web users don’t look for information or Mobile users never browse. That is simply not true, but the predominant focus shifts.
What I find interesting is that I don’t often see bloggers blogging about their mobile traffic. I’ve seen them talking about their web traffic lots of time, alas, not really much about mobile. In fact, I’ve never seen that, but then again: n00b! Will this change? Bloggers do their blogging mostly on computers, not via their mobile phones. They more often than not have access to a connected computer. Why would they need to access the internet via their phones? I’m NOT going to sit at my computer connected to the internet and grab my mobile phone to check another site! That makes no sense. (Well, this ain’t true, but it is because I’m developing a mobile site :P ) More on bloggers and mobile in another post. Soon.
Lastly, Tyler Reed is much more clever than people think… No pressure Tyler! We’re looking forward to see what you cook up for us.
There are tons I’m learning and I will from time to time add interesting stuff I found here. Heaven forbid…
Lastly, I’m almost pissed off that Afrigator did not have a stronger mobile focus from word go. In hindsight, another one of my incredibly stupid things I’ve done. Oh well, there are always time for change, right? Right! Expect it. It is coming…