The page on Last.fm was created and it seems to be working fine. Find it here: http://www.last.fm/music/The+Digital+Edge

I love listening to The Digital Edge podcast. I normally download the podcast and then listen to it whenever I feel like it.

Now I’m a keen Last.fm user. I love Last.fm. It is a fantastic social network around music. It not only lets you discover similar artists, but it also allows you to see who else listens to the same music that you listen to. Brilliant! I’m not 100% sure, but I think quite a bit of early adopter users also using it.

I think Jarred and Saul should capitalize on this. It might be completely worthless or not even possible (I don’t really know to be honest), then again, you’ll never know until you try. I might be completely wrong, but I think it would be extremely simple to do. They have nothing to lose, so why not try. It might even get them a bit of additional exposure and they can contact listeners for feedback, since they would know who some of those listeners are.

The first thing they need to do would have to be doing their MP3‘s ID3 tags properly. This is more than simple to do using iTunes. Not only will it allow Last.fm to scrobble the podcast, it would also help iTunes to organize it better.

Next, simply create an artist page like http://www.last.fm/music/The Digital Edge and Bob’s your uncle. (No, not Bob Mugabe! He’s his own uncle.) As I said, I don’t talk of experience here and could be completely missing the plot. Just an idea. Use it, don’t use it. Completely up to you guys!

About 2 years ago Dave Duarte and Mike Stopforth had a similar initiative called Amplitude which took off great, but then suddenly died down. Methinks it is harder work than one anticipate… This left us with a need. The ZA Tech show is probably the most popular (if not only) SA technology podcast, but their discussions cover quite a wide range of topics and to be brutally honest, the podcast is simply to long to listen. They’re all round about an hour long last time I’ve listened. I simply cannot sit still for that long period of time!

The Digital Edge sounds professional. It is short and to the point. It has some great topics and even greater guests. Episode one features the brilliant Andy Hadfield from First National Bank. Boys, all I can say is well done and good luck. Please don’t let this one also whither away into digital oblivion. You’ve started it, so PLEASE keep it up and going!

Listen to Episode one over here.