Es Tea Double Eye

I absolutely love this little stint Heineken pulled on a bunch of football fans in Italy. They drove their message home in such an unforgettable way and it was hugely successful for them as far as exposure goes (Check the stats at the end.).

I love brands and advertising that is out of the box. It is hugely effective and entertaining. In fact, entertainment value is in my humble opinion a must. Since we’ve had PVR I tend to record the programs I want to watch and then furiously skip through the ad breaks. The only ads I don’t skip are the Nando’s, Windhoek and Heineken ads as they are brilliant and I actually want to watch them as they make me smile. Must say they’re getting a bit old nowadays…