There has been lot of speculation regarding various factors contributing
to the success of the organization. Product success stands out as one of the
crucial elements contributing to the success of the organization, but it is not
considered as crucial factor contributing towards company’s strength. According
to Hamel & Prahalad, the sustainable competitive advantage of company
resides in their corporate wide technology and production skills which empowers
the business to adapt quickly to dynamic opportunities (Tidd and Bessant, 2013).


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