Based the key is, if you want

Based on studies conducted by the ANA (Association of
Natural Advertisers), a link between organizational structure and revenue growth
can be found in companies with certain characteristics. These include and are
not limited to; a clear understanding of customers, structures based on
customer needs, investment in staffing and talent, and In-house agencies used
for marketing strategies and account management. I agree with the findings of
this study because companies such as Apple, Tesla, and Samsung all hold these characteristics.
 Although, according to Larry Light, CEO
at Arcature and former global CMO at McDonald’s, “Depending on the
organization, the structure will be different. But the key is, if you want
enterprise-wide adherence to a customer-focused objective, then you have to
have integrated marketing” (New Research Reveals a
Link between Organizational Structure and Revenue Growth, 2018). I also agree with this statement because without
constant marketing of an organizational mission to all stakeholders, progress
is delayed and in some cases stand-still. In the case of Pinterest they
effectively began advertising, in 2014 by launching a beta version of ads called
Promoted Pins that appears in search results and category feeds world-wide. This
includes the introduction of Guided Search, a search engine based
on user metadata, such as board titles, captions, and comments related to pins,
to establish various categories and subcategories. In January 2015, Pinterest
further enhanced Guided Search by allowing users to personalize search results
based on gender (Laudon & Traver, 2017). Pinterest
has achieved a more than adequate response throughout their organization by
effectively using the eight unique features of e-commerce technology. They are
a progressive technology company with an emphasis on Global reach, interactivity,
ubiquity, and personalization. Pinterest is
positioned as a visual bookmarking tool that helps discover and showcase
creativity. The app has dense information about the images posted and their
semantic relationships. For example, when an image is pinned to a board, it
implies a “curatorial link” between the new board and all other boards the
image appears in. Metadata, such as image annotations, can then be propagated
through these links to describe the users, the image board and the image
(Pinterest, 2018). Since the image is the focus of each pin, visual features
play a large role in finding interesting, inspiring and relevant content for
users. A Pinterest user is capable of
sharing and following other pinner’s boards to keep
track of everything he/she pins. According to Pinterest as of October 2016,
there were over 50 billion pins on Pinterest on more than 1 billion different
boards. And more than 1 million businesses on Pinterest, and over 10,000
different advertisers.  These figures are
indication of the Global reach, interactivity, and ubiquity of their organization.
I believe their large number of users can be attributed to the fact Pinterest
holds a high level of personalization. With attention to the Global reach
feature of e-commerce, Pinterest has done well and continues to thrive. According
to their company data, the majority of pinners are within the United States. For
this reason, they have begun to focus on the United Kingdom, France, Germany,
Japan, and Brazil. The introduction of their first localized site, available in
31 different languages, for the UK is a step towards increasing Global reach
and furthering their organizational impact. 

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