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Contents
Executive summary *
Distribution Company for Pharmacy Industry *
Impact of Myanmar Opening Future *
New Technolgy affect to the industry *
—–Report *
====== Information *
Conclusion *
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Executive Summary
Healthcare industry continuously growth estimated 10% to 15% in 2018.
Private sector have the worthy window to focus the business opportunity and facilities are mainly targeted at the upper class. Government also attention to public sector to increase healthcare service and generic product good opportunity as a result of tender business.
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Distribution Company for Pharmacy Industry

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The Company Profile

Market Expansion Services (Ranking In Myanmar )

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No.3

Employees

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500 employees

Distribution Experience in Myanmar

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20 years

Clients

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30 Clients

Distribution Coverage

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5000 outlets

Products Sold Annually

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50 million (Kyat)

System

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SAP (Systems, Applications and Products) is well known for
Enterprise Resource Planning (ERP) and Data Management Programs.

International certifications

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GSDP, ISO 9001:2008, ISO 13485 accredited

National Distribution Network

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Head Office – 2 ) Depot – 3 ) and Business Partner – 30

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Leadership and Management team structure

Position

Nationality

Vice President

Australian

GM Alliance

Indian

GM Own Brands

Myanmar

Assistant GM BD & Client Management

Indian & France & Myanmar

National Sales Manager GTS

Myanmar

Operations Excellence Manager

Indian

Medical Director

Myanmar

Regulatory Affairs Manager

Myanmar

QA Manager

Myanmar

Financial Controller

Myanmar

HR Business Partner

Indian & Myanmar

Manager Country IT

Myanmar

Senior Director SCM

Philippine

Director Legal

Singapore

Compliance Manager

Myanmar

Impact of Myanmar Opening Future – HealthCare
Business Growth
Myanmar government has increased its annual spending by $51.72m for FY 2015/16, to $533.5m – a 10.6% rise from the previous year.
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The new fiscal year will start on April 1, which also marks the start of new laws and economic policies for Myanmar. The new Myanmar Investment Law, which was recently passed, will come into effect on April 1 and its implementation and enactment will spell changes for the country’s businesses and investors.
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Myanmar’s pharmaceuticals market was estimated to be worth approximately $570m in 2015. With the Asian Development Bank expecting per capita income to triple by 2030 and the demand for modern medicine on the rise, it is no surprise that international medicine brands have swarmed into the country.
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Per capita pharmaceutical expenditure was at $8 in 2013
With health expenditure currently at around MMK38, 000 ($30) per capita and expected to reach MMK254, 000 ($200) within the next decade
This trend is changing, however, as the gradual creation of a middle class and the dramatic increase in disposable income has amplified the interest of multinational health care companies.
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Global Fund, the World Bank and the Three Millennium Development Goal (3MDG) Fund will total approximately $1bn in the period from 2014 to 2018, and will be specifically dedicated to improving the country’s outdated health infrastructure and the provision of care. According to a report by the Centre for Strategic and International Studies (CSIS), the three funds will contribute some 10% of total health expenditure in the country over five years.
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By mid-2015, agreements to build 14 new hospitals had been signed by two foreign firms with a combined investment value of $520m. The first of these was Thailand’s Thonburi Hospital Group, which signed a $100m deal in June 2014 for a 40% stake with local company Ga Mone Pwint to build two hospitals – one in Yangon and the other in Mandalay – with a combined capacity of 400 beds.
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The second was Lippo Group from Indonesia, which also entered a joint-venture agreement with First Myanmar Investment (FMI) for $420m. So far, the group has upgraded the facilities and services of FMI’s Pun Hlaing Hospital, and has plans to build 12 hospitals over the next five years.
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Bumrungrad Hospital, Thailand’s second-largest health provider, was also granted a business permit in October 2015 from the Myanmar Investment Commission to operate a private clinic. According to local media, the Thai giant will hold an 80% share in the venture, while a 20% stake will be held by Yangon International Medical Services. Other international hospitals have publicly announced their interest in Myanmar, such as Malaysia’s IHH Healthcare and Bangkok Hospital Group, which already has more than a dozen representative offices across Myanmar to fuel the appetite of the country’s growing outbound medical tourism.
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Source: Oxford Business Group
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Myanmar is one of India’s important destination of pharmaceutical exports and about 40 per cent of medicinal requirements of Myanmar are being contributed by India.
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According to Pharmexcil, in 2014, Myanmar’s pharmaceutical expenditures were an estimated US$ 390 million and it could reach as high as $1.12 billion by 2023, making it a lucrative market for Indian firms.
India exported about dollar 141 million in pharmaceutical products to Myanmar in the fiscal year 2013-14, about 1 per cent of its total dollar 15.1 billion in exports worldwide for the year.
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Pharmaceutical market has been growing. ABC’s Rawal estimated the market to be worth $650m and is very bullish about growth. According to IMS Health, the market could grow to be worth $1bn by 2018.
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Source: PHARMABIZ

Health care industry

Specialist hospital for treatment of Heart & Vascular (coronary); Cancer; Children (pediatrics); Ear, Nose & Throats (ENT). Kidney (renal), Lung (respiratory), Urinary & Reproductive (urology), Women (obstetrics & gynecology). etc
Laboratory for testing blood, urine, X-ray, Magnetic Resonance Imaging, etc

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Source: consult-myanmar.com

Technology affect the industry

Presently, Norway-based Telenor, claims it has 12 million users on its network and 57 percent of the users use internet. The state-run operator Myanmar Post and Telecommunications (MPT) says it has 17 million users and 11 million of them have subscribed to its internet packages.
According to media reports, Myanmar has more than 39 million Internet users and four telecom operators have sold a record 43.72 million SIM cards by 2016
As stated by MMRD, 96% of Internet users in Myanmar use social media. Facebook becomes the most popular social media platform with 93% using it, followed by Viber at 80% and Twitter is at 6%. Almost every Internet user in Myanmar has a Facebook account thus business owners started doing business on the social media and investing more on Facebook Ads. It enables many individuals’ especially young people to start their own business by opening a Facebook online shop with little to no capital. All they have to do is decide what to sell and look for the product supplier. If everything is ready, they can set up a Facebook page in minutes and start selling.

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Source: Myanmar insider
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Strength of Management Team

Most the senior management are operating the business from different country and experience also very long in respective areas. (Over 10 year experienced in MNC)

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Company corporate culture already adopted in respective sector and control point by standard operation procedure for every operation process and normally reviewed on SOP by one time per year (exceptional case depend on situation)

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They are well known the market insight of Myanmar and strategically allocated the distribution network to cover the whole country wide.

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Operation experience had been gotten two decade in Myanmar as well.

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They can find out and engage the business opportunity by finding new client around the world.

The Company Profile

Market Expansion Services (Ranking In Myanmar )

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No.3

Employees

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500 employees

Distribution Experience in Myanmar

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20 years

Clients

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30 Clients

Distribution Coverage

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5000 outlets

Products Sold Annually

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50 million (Kyat)

System

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SAP (Systems, Applications and Products) is well known for
Enterprise Resource Planning (ERP) and Data Management Programs.

International certifications

?

GSDP, ISO 9001:2008, ISO 13485 accredited

National Distribution Network

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Head Office – 2 ) Depot – 3 ) and Business Partner – 30

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Position

Nationality

Vice President

Australian

GM Alliance

Indian

GM Own Brands

Myanmar

Assistant GM BD & Client Management

Indian & France & Myanmar

National Sales Manager GTS

Myanmar

Operations Excellence Manager

Indian

Medical Director

Myanmar

Regulatory Affairs Manager

Myanmar

QA Manager

Myanmar

Financial Controller

Myanmar

HR Business Partner

Indian & Myanmar

Manager Country IT

Myanmar

Senior Director SCM

Philippine

Director Legal

Singapore

Compliance Manager

Myanmar

Chaining Technology Requirement
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The company should start to develop Tele sales & marketing team to provide better service and sales opportunity from customer.
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Benefit

Getting the customer information
Make the call with potential and targeted customers directly according to the directory phone list
Can get the feedback for Market situation and product offtake
Easily to set the right customer & right products based on customer data bases
To available the product as much as to the outlets
Cost-effective
Time effective
To Share the marketing campaigns
To introduce new products/services
Easy for you to retain your existing customers’ relationships
Get to know your customers’ satisfaction through the assessment surveys
Increase outlets coverage
Can attract the client by way of value added service

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Recommendation for new change in Management
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The company will have to make Tele sales and marketing department
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To recruit foreign expertise and to supplement the workforce
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Local staff -To provide the training and learn by practically from leading country for telesales & marketing business (Example – Vietnam)

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Challenged factor
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Take the time to know each other
NOT familiar the process in customer
The right time to contact to the customer
Can’t control the conversation time at first
Misunderstanding order quantity and product
Confuse the ordering process between sales team and Tele team
To control product return ( if the order canceled by misunderstanding)

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Conclusion
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